Identity from Zoetic Tees
Awareness project of what magazine editors are telling us and how they make us think. This is a modern collage of multiple identities fed to us through these methods.

Paper Dolls from Zoetic Tees
Awareness campaign of the retouching epidemic.

Made You Look from Zoetic Tees
Advertisers and beauty experts tell us how we should think and feel about ourselves and others; from makeup to high heels…this feminist response accentuates features that are often focused on in advertisements and shoves them IN YOUR FACE!

Toxic Beauty from Zoetic Tees
Awareness campaign about some of the harmful chemicals in beauty products.

Lies from Zoetic Tees
Awareness project of what magazine editors and the beauty industry want you to think so they can fix it through consumerism.

Halo of Beauty from Zoetic Tees
Awareness project of beauty expectations in a late capitalist society, the “halo” represents the woman who has achieved it all through products and services.