Rant & Rage Issue #3

What is shaping the unattainable beauty ideals within the industry and what are some of the effects this is having on pop culture?

The Anamorphic Lens of Filtered Perfection: A Visual Response to Advertising Tactics in the Age of Capitalism.

This issue exposes many of the contradictions between sexism, and femininity and the complicated experience of liberation, subjectification, objectification and blurred lines of reality.

The zine spreads place focus on the interaction between the visible and invisible and captures how the positioning of the body intersects feminism with post-modernism and explores the tension between these theories and their collision.

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The author employs visual strategies as a primary means of mediating between their referentiality and the audience’s connection to the subject matter by exposing the various tactics used in advertising (Feiksi, 2006). In this context, the defilement of the object can be identified through the positioning, commodification, and sexualization of the body, as well as in many cases through digital manipulations that shape the way we think and feel, all of which are ultimately controlled by capitalism.


Felski, R. (2006) Because it is Beautiful. Sage. Vol 7, Issue 2.[online] available at https://journals-sagepub-com.ezproxy.herts.ac.uk/doi/10.1177/1464700106064424 accessed 04-04-2019

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