How or what are some of the influences that have contributed to this culture? Ads influence? Cultures influence? Is narcissism a culture? Are selfies visual evidence of this? How have historical contexts and past advertising methods contributed to this culture? What about future cultures? Does the selfie/social media culture and fear of missing out so absorb the present that these contexts are no longer considered and the individual lives strictly for the moment without any regard to planning or the possibility of a future beyond the self? How has advertising played into this? Instant gratification through commodities? Instant gratification through self-notoriety? What about likeaholism? Is this in fact a symptom of this culture?
Keywords – Front article: The Signifier
Attributes – rant, unexamined = uncaptioned, vanity, narcissism, validation, shallow, self-centered, sexualized, self-disclosure, camera = mirror, viral, self-objectification, psychopathic, ‘likeaholic’ , unrealized self, self- sculpting, self-presentation, selfie, motives, grandiosity, celebrity, addiction, self-love, photo editing, look at me, selfie generation, millennials, gen z, fantasy, self-esteem, identity, self-importance, self-networking, self-notoriety, Insta-fame
Design rationale cover:
This conveys not only the relationship with the mirror but connotes the relationship Narcissus had with his reflection in that the space between the subject and the image are intensely fixed on each other and in close proximity indicating no awareness of the outside world. The title therefore I am is a spin from Rene Decartes “I think therefore I am”. The interpretation is left open for the viewer. The stenciling effect and painted effects create drama and allow the viewer to consider the subject matter on an artistic platform rather than the more realistic effect an untouched photograph would convey. I used this style throughout the first phase/issue of the zine because of the intensity of the subject.
Design rationale 1st spread:
The relationship with the mirror, evident with the positioning of the mirror and the subject. This layout depends on the view of the audience for reassurance, but the intent of the imaging is a complex system that runs deeper than narcissism or low self-esteem. The angry pine text supports feminist studies and the textual layout design introduces a punk or grunge connotation that makes the viewer slow down and work a bit at the message, but that is the intent, communication doesn’t always rely on readability.
Rant and Rage is a zine that started from my research for the Master of Arts program in graphic communication through IDI/University of Hertfordshire. Practice 1 and 2 continue to inform my practice and MA project as phases of portfolio work and research methodologies on cultural issues and debates. Experimentation through practice led research processes aim to resolve design problems that have not been considered in this sector of visual culture.