Logo Design – Health & Appearance

The business is focused on cosmetic surgery, hair transplants, hormone replacement therapy and other health and appearance related procedures. The business is trying to draw in more male clients and needed a new look. 

The challenge was to create an androgynous figure without seeming sexist or gender neutral but rather inclusive of both sexes. I chose a Picassian style logo that fit the style of the very artistic office presence and art collections seen throughout the building. The line is simple yet effective connotation of men and women’s health and appearance. The color palette is gender neutral striking a balance between green and grey offset by black and white.

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