This blog will take a specific and critical exploration into the theory of looking and “Changing Views of the Subject in Visual Culture” (Doy, 2005) regarding the practice of taking selfies and sharing them on social media. It will examine different variants of self-representation, objectification, disclosure and self-branding, the intent of the signifier and the interpretation of the signified intended or not.
It will take a look into the psychodynamics of this phenomenon and question some of the motives around the human persona as being an unconscious but essential component that drives this behavior (Balik, 2014) and examine the objectified self and how the virtual self has become a contemporary mode of expression that has met the need for recognition and it’s possible ties to a narcissistic culture.
The central theoretical approach will be exploratory and open-minded, hopefully employing unconventional methods of research theories and analytical methodologies, make theoretical connections and provide the reader with material to amend, criticize and contribute to further studies.
Balick, A. (2014) The Psychodynamics of Social Networking: Connected-up Instantaneous Culture and the Self (The Psychoanalysis and Popular Culture Series) London: Karnac Books Ltd.
Doy, G. (2005) Picturing the Self: Changing Views of the Subject in Visual Culture. London, New York: I.B. Tauris.
Lasch, C. (1979) The Culture of Narcissism: American Life an An Age of Diminishing Expectations. London, New York: W.W. Norton & Co., Inc.